Mobility company Ola is launching a new EV category on its ride-hailing platform, which will allow riders to specifically book rides in a fully electric vehicle. The category, called Ola EV, is a global first for the SoftBank-backed enterprise and will be available across London from Thursday 13 May.
According to Business Standard, over time, Ola which competes with US rival Uber, said this initiative will be rolled out to other cities around the world where Ola is operational. The Ola EV category will cost riders the same as a comfort category on the Ola app. Ola EV has 700 drivers across London and this is expected to grow quickly over the coming months.
“Since launching in the UK, Ola has consistently looked to innovate and help solve the toughest mobility challenges,” said Marc Rozendal, managing director of Ola UK. “The launch of Ola EV is another great example, offering riders and drivers the opportunity to play their part in the journey to emission-free rides.”
This is the first step in a series of measures Ola will make over the coming months, detailing its commitment to green transport networks, zero-emission travel and further supporting the Mayor of London’s bold plans to improve air quality across the capital.
Ola is incentivising drivers to use the new Ola EV category. It will offer a market-leading zero per cent commission rate for the first three months for all-electric rides. Post the launch, Ola plans on extending offers through key partnerships to provide easy and affordable options for drivers and riders to shift to fully electric vehicles This driver-centric approach will help to significantly increase the number of fully electric PHVs in use and will also empower riders with an additional green option for their travel needs.
“I am especially proud of the initiatives we are putting in place to help drivers make the switch to fully electric vehicles and that we have been able to do this at no extra cost to riders,” said Rozendal. “I am excited to launch this category as a global first for Ola and while Ola EV will start in London, we can’t wait to begin expanding it across the country and cities around the world.”
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