A Liverpool taxi firm has fitted protective coronavirus screens to some of its vehicles as fears over the outbreak grow.
Alpha Taxi has announced a number of new measures to deal with COVID 19 including lower prices and reduced driver rents.
This comes as the total number of confirmed reported deaths in the UK rose to 177.
As a further gesture of goodwill, Alpha Taxi's pricing has been lowered to off peak rates and driver rents have been reduced to less than half the price.
A spokesperson for Alpha Taxi said: "Our response to the outbreak of COVID 19 has been swift and in the spirit of cooperation.
"We have announced a series of measures to make life that little bit less painful for all customers and drivers during these uncertain times.
"Perhaps of particular interest as it is provides a physical barrier to the virus is we have fitted protective screens to a selection of our vehicles as an extra layer of security.
"We can have these additionally secure vehicles made available upon request for any customers that may require them. We would also be able to take payments via cash, card or via an account if necessary.
They continued: "For our drivers we have issued a series of measures including health and safety advice via our social media pages and additional newsletters.
"Furthermore, we are reducing our driver rents to less than half price as long as they follow the guidelines in keeping their cars clean with sanitising wipes.
"In this way we can reduce transmission risk but not at any cost to the driver.
"This will have a considerable economic toll on ourselves but as a local company in the local community we know that we are in a position whereby we can help others and we are happy to step up and do our part.
"As an additional gesture of good will we have currently lowered all of our pricing to off peak for the foreseeable future, we want to provide a service without capitalising on others difficulties.
"Our whole strategy is keep those who need transport moving and keep drivers in work, not to capitalise on the situation.
"To this effect we have actually announced a freeze on taking on any additional drivers for the foreseeable future so as not to increase competition during what will likely be a difficult time.
"We would also like to add that we hope other parties relevant to the industry will follow our lead such as insurance and fuel companies.
"This uncharted territory poses new risks but we genuinely believe if each of us acts in the spirit of cooperation it will make a difficult situation that little bit easier."