A free home delivery taxi service is set to be trialled at a Co-op store in North Wales.
The community retailer has confirmed that it will extend its cab trial to 12 UK stores by the end of the year.
This will include the Co-op in Dolgellau, Gwynedd.
It means customers and their shopping can get a free lift home in a taxi.
The conditions are that they live within a five mile radius of the store and shoppers have spent £25 or more in-store in a single transaction
Taxi firms are vetted to meet strict standards, with the customer agreeing a mutually convenient time for the shopping delivery, and lift home.
Co-op said the home delivery service proves particularly popular amongst those who wish to go out into the community to do their shopping, but may struggle to carry their purchases home.
Chris Conway, Co-op Head of Food Digital, said: “Retailers need to be increasingly agile in their operations, and the Co-op is committed to exploring new ways to innovate which can create increased consumer choice, ease, speed and convenience.
"While it is still very early days, the response from customers and colleagues has been extremely enthusiastic, with many 'hailing' the new taxi scheme and added convenience a huge success, going so far as to describe it as a life-line which helps to overcome social isolation in our local communities.”