Manchester United have struck a deal with Uber to provide a dedicated pick up and drop off point for fans at Old Trafford. As part of the club’s latest commercial partnership, a special ‘Uber Zone’ will be installed at the ground.
According to the Manchester Evening News, the club say they will consult with fans about where to locate the zone, and that it could be installed before the end of the season.
In a statement, Uber said it will also connect fans in over 30 countries around the world to Manchester United through a number of experiences, including ‘behind-the scenes content, bringing fans together on match days wherever they are watching, and sending riders and drivers to the club’s famous Theatre of Dreams’.
Richard Arnold, United’s group managing director, said: “Manchester United is always looking at ways in which we can improve our fans’ experience and our relationship with Uber will allow us to do this in new and exciting ways.
“Supporters will tell you that the journey to and from a game, whether they are watching it at Old Trafford or another venue on the other side of the world, is an important part of the match day experience, contributing to the build-up and anticipation of the day.
“Working with Uber we will look to enhance this experience for our 659 million followers, both home and abroad, by bringing them the spirit of Old Trafford and Manchester United through various experiences and interactive campaigns.”
Amy Friedlander Hoffman, head of business development - experiential marketing at Uber, added: “Uber makes it easier for people around the world to connect to what they care about and now we’re excited to give that connection to Manchester United fans.
“We’re thrilled to be partnering with Manchester United to not only make match day transportation more seamless, but to deliver fans incredible experiences throughout the season, no matter where they are supporting from.”
Zeeshan Ali, a taxi driver and spokes-man for the Greater Manchester Drivers’ Forum, said he was sceptical about the plan.
He said: “With all the congestion around the ground on match days it would be very difficult for drivers. They might have to wait for a while before the end of the game if they had a booking, it would be difficult. I think the fans will just carry on with how they usually get home, I don’t think it will appeal to drivers.”